HostMonster Web Hosting Help
Lessons from a Decade on the Mobile Web - Video Interview
Amy Gales, Mobile Marketing Manager, AutoTrader Mobile
mobiThinking talks with Amy Gales about AutoTrader's experience with mobile websites and iPhone & Android Apps.
Topics Covered in this Video
- What did AutoTrader hope to achieve when first investing in Mobile?
- How and when did you decide you needed a mobile website?
- So what has changed between 2008 and 2012?
- How popular is AutoTrader Mobile today?
- Is AutoTrader Mobile a profitable business in its own right, what difference does that make?
- How do mobile visitor numbers compare to online?
- Why does AutoTrader need to have both mobile apps and mobile web?
- What is the difference between the mobile web and mobile app audience?
AutoTrader is a publication for buying and selling used cars and motorcycles, originating in the UK.
Knowledgebase Article 10,596 views bookmark
sharetags: gomobi (updated 892 days ago)
Share or save this via:
Recommended Help Content
Want to engage young people? Think Mobile Web - Video Interview (updated 892 days ago)
Knowledgebase Article 8,605 views tags: gomobi
Create a Mobile Website with goMobi (updated 229 days ago)
Knowledgebase Article 10,129 views tags: gomobi
How to Set Up Your goMobi Mobile Website (updated 892 days ago)
Knowledgebase Article 9,548 views tags: gomobi
Related Help Content
Applying a Template to Your Mobile Site - goMobi (updated 892 days ago)
Knowledgebase Article 6,876 views tags: gomobi
Five Top Tips for a Great Mobile Website - Video (updated 892 days ago)
Knowledgebase Article 6,601 views tags: gomobi
Mobile's Role in the Advertising World - Video (updated 892 days ago)
Knowledgebase Article 5,458 views tags: gomobi
A discussion explaining why people in the restraunt and hospitality industry would want a mobile website. (updated 888 days ago)
Knowledgebase Article 6,442 views tags: gomobi
What comes first - mobile web or mobile app? (updated 892 days ago)
Knowledgebase Article 7,681 views tags: gomobi
goMobi Set-up Assistant (updated 892 days ago)
Knowledgebase Article 6,376 views tags: gomobi