HostMonster Web Hosting Help

Lessons from a Decade on the Mobile Web - Video Interview

Amy Gales, Mobile Marketing Manager, AutoTrader Mobile

mobiThinking talks with Amy Gales about AutoTrader's experience with mobile websites and iPhone & Android Apps.

Topics Covered in this Video

  • What did AutoTrader hope to achieve when first investing in Mobile?
  • How and when did you decide you needed a mobile website?
  • So what has changed between 2008 and 2012?
  • How popular is AutoTrader Mobile today?
  • Is AutoTrader Mobile a profitable business in its own right, what difference does that make?
  • How do mobile visitor numbers compare to online?
  • Why does AutoTrader need to have both mobile apps and mobile web?
  • What is the difference between the mobile web and mobile app audience?

AutoTrader is a publication for buying and selling used cars and motorcycles, originating in the UK.

Knowledgebase Article 10,105 views bookmark tags: gomobi (updated 822 days ago)


Was this resource helpful?

Did this resolve your issue?


Please add any other comments or suggestions about this content:





Recommended Help Content

Want to engage young people? Think Mobile Web - Video Interview (updated 822 days ago)
Knowledgebase Article 8,040 views tags: gomobi

Create a Mobile Website with goMobi (updated 159 days ago)
Knowledgebase Article 9,136 views tags: gomobi

How to Set Up Your goMobi Mobile Website (updated 822 days ago)
Knowledgebase Article 8,699 views tags: gomobi

Related Help Content

Applying a Template to Your Mobile Site - goMobi (updated 822 days ago)
Knowledgebase Article 6,188 views tags: gomobi

Five Top Tips for a Great Mobile Website - Video (updated 822 days ago)
Knowledgebase Article 6,028 views tags: gomobi

Mobile's Role in the Advertising World - Video (updated 822 days ago)
Knowledgebase Article 4,955 views tags: gomobi

A discussion explaining why people in the restraunt and hospitality industry would want a mobile website. (updated 817 days ago)
Knowledgebase Article 5,914 views tags: gomobi

What comes first - mobile web or mobile app? (updated 822 days ago)
Knowledgebase Article 6,954 views tags: gomobi

goMobi Set-up Assistant (updated 822 days ago)
Knowledgebase Article 5,838 views tags: gomobi

About goMobi (updated 159 days ago)
Knowledgebase Article 7,369 views tags: gomobi

goMobi Features (updated 822 days ago)
Knowledgebase Article 7,828 views tags: gomobi